Our Story

Steve Bennett Primal Founder

Poppy Head of Nutrition

Steve, Poppy and Hannah Our In House Chef

Our Story

Hi I am Steve, the founder of Primal Living. When my seventh child Louie was born (yes I have seven, I know that’s a lot), I was obese, unhealthy and approaching my fiftieth birthday. Like all parents, I want the best for my children and to be around to see them grow up.

Back then, I was so frustrated and terrified by being so overweight and what that could mean to my health, I started dedicating my days in researching health. The more I studied, the more furious I became. Furious that for all of those years of bouncing between being fat and obese, I had been fed a big fat lie about what was causing my weight and ultimately how to get rid of it. It wasn’t that I hadn’t tried, I had always exercised regularly and had continuously eaten what I was told should help me shift my weight, but for 25 years I had always lost the bulge battle.

Here I am Christmas day 2008.

Since I discovered the truth, my stubborn belly has gone, and so have many of the health issues associated with it. The infuriating thing is, pretty much everything I thought I knew about food before was wrong. My thinking, much like nearly everyone else in Britain, had been shaped by big food and pharmaceutical companies that, as it turns out, don’t appear to have any interest in my health at all. To them, it’s simply about corporate wealth and not consumer health.

What I uncovered was that my previous food choices had been shaped by misinformation and brainwashing from advertising. And, with the onslaught of fast and packaged food with their highly addictive ingredients, it wasn’t just me they had made fat, it was the nation too. So much so, that the average adult in Great Britain today is two and a half stone heavier than adults were in the year I was born! Or look at it another way. In the past 50 years, we have put on more weight than in the past 2.5 million years! I also learnt the sad truth that most people in hospital are there because of chronic illnesses that are in the main caused by the food they eat (as well as the nutrition they are missing out on). I also discovered that life expectancy today for a male adult living in the UK, is less than it was in the Victorian period of the 1870’s; and that is just not acceptable to me.


Why Primal Living Exists

Firstly, we are here to help add life to your years.

Primal Living is focused on making a real difference in people’s health. All of our actions help our customers and team reach and even exceed their health potential.

We do it in a transparent, honest, real and authentic manner. We are furious with all the misinformation about nutrition, exercise and health in general. We treasure truth.

All of our work is focused on spreading true knowledge about health. We want to empower people to be in charge of their own health. This is what meaningful impact is for us.

Everything we do is thought-through, tested, detailed and reliable. Trust is paramount to us. That’s why we are transparent, honest and deliver on our promises.

We are always on our customers’ side. We are fiercely protective of their health and continuously look for the most innovative, imaginative yet intuitive ways to help people be happier and healthier.

We are a friendly, approachable and inclusive company, where everyone feels welcome, where we create brands that target all customer groups. Health is a human right. Everyone should have access to the best, most truthful, and most impactful knowledge about and solutions for their health.

We have a very open, sociable, meaningful and kind culture. It’s sort of like a family; we might not always agree, but we always love each other and ensure that everyone is taken care of and everyone’s opinion is valued.

We are bold, brave and never rest on our laurels. Innovation, imagination and determination runs through our veins. We are extremely passionate about health (yes, I think you’ve got this by now) and we are constantly on the look out for the newest knowledge, ingredients and health solutions.


Yes, we love to be the first to the market as it shows our devotion to empowering people to get in charge of their health. It also shows how independent and original we are. We understand that the majority of the market operates on outdated ‘truths’. Therefore, we stick to our guts and expertise of visionaries to drive us to the most pioneering solutions.

Whether you subscribe to lots of our products (and if you do – a big thankyou, mainly for trusting us) or even if you’re just trying us for the first time, we see you as part of our family.

Our Values: Truth, Courage, Impact, Openness and Simplicity.

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