4 years ago, father and adventurer Steve Bennett trekked to the North Pole, an expedition that saw his frostbitten doctor get dramatically rescued. Within 48 hours of returning to the UK, he competed in a marathon. As you would expect, Steve paid great attention to both his training regime and diet. However, to his dismay and bewilderment, his body fat was a staggering 29%. Obese!
Later that year, Steve’s wife after a very long break, expectantly announced that she was pregnant with Steve’s 7th child. Steve concerned by his lack of health, decided that to successfully parent a new born, he would need to uncover what was making him so unfit.
Primal Cure documents the learning and discoveries of an extremely motivated father asking open, honest and difficult questions regarding our diet, lifestyle and environment. It unveils secrets that governments, food companies and pharmaceutical giants don’t want us to know. Throughout its entirety, the book is straight-speaking, educational and challenges our commercially influenced beliefs on food. It’s a complete guide book, for health, happiness, longevity and is unlike anything written before. Its core learning demonstrates how evolution is an extremely slow process and how we need to realign our diet, lifestyle and environment, as close to that for which were designed.
Shortly afterwards, Steve changed both his diet and lifestyle, and started to take supplements on a daily basis. However, the more he investigated the supplements that he was taking, the more he noticed areas where with a little more spent on the quality of the ingredients, the more pure and natural (primal) supplements could become. Then shortly after they began to develop a range of supplements, something bizarre happened. Steve who ever since his auntie died 19 years ago, had avoided deodorants on her advice, was given one for Christmas by his wife, stressing that it was completely natural. So Steve started to use and apparently did smell a lot better! However, two months later, to his dismay, he read the label on the back of the deodorant and found it was full of aluminium. He was absolutely furious with how the brands title and claims were misleading and how as Steve puts it, many brands "play games with words".
That event saw Primal extend its range of products beyond supplements, to encompass as many areas of lifestyle and environment where he felt the consumer needed a more natural and Primal alternative. All products at Primal Living, are developed with the consumers health at the forefront of mind.
In an environment vastly changed from the one our bodies evolved to live in, we are driven by one purpose; 'to support health, wellbeing and longevity, so that individuals can thrive in the modern world'. We embrace technology, research and science, to extract natures goodness – enabling us all to love life – naturally.
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