Double The GoodnessTM

With our Double the Goodness scheme, 25% of our net profit goes to improving health and nutrition in malnourished communities.

We currently partner with the Colourful Life Foundation, ACE Africa and Edesia Nutrition. Scroll down to read more about each charity.

Colourful Life Foundation Website >

At The Colourful Life Foundation we partner with local charities and organisations to
deliver our mission. We then monitorprogress and develop our projects by our trustees
visiting the projects that we support.
Our approach is to work in communities that we know well from the business interests of
our trustees. We focus predominately in Sub Sahara Africa, India and the UK.


"Teach a man to fish and you feed him for life”. We believe that every child aroundthe world should have access to
a safe and proper education. In particular, those in disadvantaged communities where education is often not
available are in fact the very individuals with the greatest need. Only through education,can we in the medium to
long term make the planet a more equal world.

Ace Africa Website >

Ace Africa (TZ) continues to work with rural marginalized people through the
implementation of long term programmes in the areas of Community Health, Child
Development and Community Livelihoods.


Empowering PLWA youths and women groups- Through the generous support of Primal Living between 2019 and
2020, 70 women from 3 community support groups were trained in nutritious flour making and VICOBA
supporting 518 (452F, 66M) PLWA and 94 (51F, 43M) children with malnutrition between February and December
2019. In 2020, the training of two PLWA youth groups in VICOBA and nutritious flour making was rescheduled to
February 2021 due to the impact of COVID 19 in the Ace Africa 2020 project delivery schedule.

However, 966 (737F, 229M) PLWA and children were supported with nutritious flour supplements between January
and December 2020, the nutritious flour packages were produced by the 3 women groups trained in 2019.

Between January and December 2020, 1,450 (1,025F, 425 M) community members attended 6 HIV stigma reduction
drama performances. From those who attended, 830 (416F, 414M) accessed HIV testing services with 6 (6F, 0M)
testing HIV positive.

Edesia Nutrition Website >

Edesia is a non-profit, social enterprisemaking life-saving foods that help solve the
world’s most alarming healthcrisis: malnutrition. Since 2010, Edesia has nourished over
12 million childrenin nearly 60 countries.


Edesia is a unique non-profit organizationthat manufactures specialized ready-to-use foods that saves lives.
Each year,millions of “miracle packets” are delivered into the hands of malnourishedchildren all over the world
by humanitarian aid workers working in some of thehardest-to-reach areas on the planet.

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