About us.
The who and the why.


We're here to help add life to your years.

Near Immortality

We would like to share ideas, facts and scientific evidence that can have a profoundly positive anti-aging effect on your health. And just like the immortal Aurelia Aurita jellyfish, we will assist you in unlocking your potential and maximising both your healthspan and lifespan.


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Why Primal Living Exists

Firstly, we are here to help add life to your years.

Primal Living is focused on making a real difference in people’s health. All of our actions help our customers and team reach and even exceed their health potential. We do it in a transparent, honest, real and authentic manner. We are furious with all the misinformation about nutrition, exercise and health in general. We treasure truth. All of our work is focused on spreading true knowledge about health. We want to empower people to be in charge of their own health. This is what meaningful impact is for us.

Why Primal?

We are always on our customers’ side. We are fiercely protective of their health and continuously look for the most innovative, imaginative yet intuitive ways to help people be happier and healthier. We are a friendly, approachable and inclusive company, where everyone feels welcome, where we create brands that target all customer groups. Health is a human right. Everyone should have access to the best, most truthful, and most impactful knowledge about and solutions for their health.

Our Team

Steve Bennett, Founder

Key supplement: Slimshotz
to support my microbiome

Sian Smith,
Research

Key supplement: B Complex
my PMS is definitely worse if I don’t remember to take it!

Theo Johnson,
Design

Key supplement: Magnesium helps me with my energy levels

Russell Jones,
Ecommerce

Key supplement: Noggin
helps me stay energised with a "clean buzz"

Nick Davies,
Presenter & Business Development

Key supplement: Multiman Multivitamin
helps keep my immune system strong

Poppy Hadkinson,
Presenter & Nutritional Therapist

Key supplement: Omega 3
for brain power

Lin Jackson,
Warehouse Manager

Key supplement: Family Immune maintains my immune system against infections

Ian Jackson,
Warehouse Supervisor

Key supplement: Omega 3
helps with my joint flexibility

Amy Pople,
Fulfilment Specialist

Key supplement: Probiotic helps me with my digestion

Laura Palmer,
Product Specialist

Key supplement: Vit C Effervescent
has stopped my fatigue!

Our Values

Truth & Openness

We are furious with all the misinformation about nutrition, exercise and health in general. Like many of you, we treasure the truth. Which is why all our work is focused on spreading true knowledge about health.

Courage

We want to empower people to be in charge of their own health. This is what meaningful impact mean to us and it’s why we exist.

Simplicity

We’re not just another company hiding away and focusing on profit, we’re a family with a huge passion to help bring change to the health industry and make Britain once again healthy.

Sustainability & Ethics

Our philosophy is to place people and planet before profit. This “people first” approach means products are created to deliver maximum health benefits rather than optimise profits; and from production to packaging, we are mindful of our impact on our fragile planet.

With our Double the Goodness scheme, we support both the Colourful Life Foundation and ACE Africa.

Read more here →

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