In this week's blog, I thought I would discuss the current health challenge that my good friend Dave Troth and I are doing for the next 28 days. Over the summer, I ate reasonably Primally, however, we spent two months abroad and without doubt some days I would eat things that would normally not be in my diet. Plus, after virtually two years of lockdown and not being able to go out, I certainly had more glasses of wine and the occasional whiskey than I know I should. The net result was I put on around 7 kg more than my ideal weight.

But the problem is not only being a little overweight but that I am also in the first week of November taking part in a Virgin Strive Challenge, which includes a huge ocean swim, followed by a half marathon, then on subsequent days big walks, paddle-boarding, etc. We do one of these extreme events every two years to raise money for the Big Change Charity, and two years ago I was in really good shape and still struggled to keep up with Richard Branson, who is 18 years my senior. He really is a super fit human being.

So, in order to quickly get in shape, I decided that I need to do an extreme health challenge and see how far I can push my body. So last Sunday (26th September 2021) I began my 28 Day Extreme Health Challenge.

Let me explain what this entails. Over the next 28 days, both Dave and I are going to do as much exercise as possible. With a minimal been one hour of resistance training each day and one hour of aerobic exercises. For me, the aerobic exercise will be, in the main, one to two hours of competitive tennis. For Dave, that will be more like a fast-paced run. When in the gym, we have both committed to pushing ourselves to the limit on every exercise. Then when it comes to food, we are going to be super strict about what we eat and I’m going to consume zero and we mean zero carbohydrates.

Very shortly, one of the companies I am involved with,, will be publishing its traffic light food system which helps people with various conditions discover what the best food choices are for their particular needs. Below are two of the charts that we will be publishing, and Dave and I have decided to only eat the food that I have highlighted. These are foods with no carbohydrates. We could have added some greens, certainly, the ones at the top of the list have less than 2g of carbohydrates per 100g consumed, but for this experiment, we’ve decided not to even include these, but instead get all of the fibre from fibrehydrates and our antioxidants from supplements.

As you can see, we will be eating just egg whites, lean meat, and fish, plus konjac and potentially mushrooms.

If you are not aware of konjac, it is the root of an Asian plant and is made of just fibre. It is the ingredients that make up the fibrehydrate noodles and the fibrehydrate spaghetti etc. We need this to ensure that we have enough fibre in the diet, which will be lacking because we aren’t eating any vegetables. In addition, we will be using herbs and spices, and a tiny bit of butter to cook our food.

As I say, I started on Sunday, cooked a gammon steak with fibrehydrate noodles, and really enjoyed it. Then the next day I had a tennis match in the evening and by the time I’d finished it was too late to eat any food so had a 0 cal intake on Monday. Then on Tuesday, I took my daughter to her theatre group and again didn’t get back till 8 pm and again decided not to eat. I then had the idea to do a full six-day fast, without any food. I have previously done several five-day fasts and really felt brilliant and healthy, and totally energetic afterwards but never have I stretched this to 6 days. All was going well, and I had finished four days when Amazon delivered me a big box of pork scratchings. I know the brand I use doesn’t have any carbs so they are fine for a 28-day challenge. However, when they arrived, I couldn’t help myself and had a bag and therefore bought to an end my six-day fast, two days earlier.

I was very disappointed with myself and started to speak with my good friend James Cracknell (James has won 2 gold medals rowing and is currently on Channel 4 Celebrity SAS) about my failure. He told me not to beat myself up. He said that even Olympic athletes have the same problem. He told me the story of how in the Olympic Village, there are many different places that you can get free ice creams. And how, his coach and James, had to design a route from where the rowing was taking place to their accommodation, avoiding these ice cream vendors’. And also a separate route, from the food hall back to the accommodation and the boat, avoiding the likes of McDonald’s and a raft of unhealthy freebies. James explained how many professional elite sports competitors, even those in the Olympics, possibly the ultimate sporting event, who had spent four years training intensely for their event, often to the dismay of their coaches could not resist walking past the ice cream and other unhealthy snacks without partaking.

Stop and think about that for a moment, even the most elite sportspeople will stop and eat unhealthy junk food if it is in front of them. Even in the middle of the most important event of their life. An event where they must be at peak performance. What is the lesson here? It is simply that willpower struggles to combat the brain's instinct to seek foods high in sugar. It is a lesson of the subconscious brain doing its job and seeking sugar-loaded food for energy, in an attempt of survival. I cover this a lot on the Health Reset program, how our brain's number one job is survival, and it has yet to adapt to the modern world where we can get food 24/7. The limbic area of the brain still seeks to avoid starvation as its number one priority and is not aware of Just Eat, Deliveroo, supermarkets, microwaves, and the fact that we have access to food whenever we need it.

Add to that all of the marketing and brainwashing, and it is a real challenge to eat healthily all of the time. What is the answer? The answer is to make sure that you always have to hand healthy food, that your pantry is full of only healthy food, and if necessary, change your journey home from work, avoiding those fast-food outlets. I won’t go into this in great detail in this blog, because it’s something I talk about a lot in so many different mediums, if you are struggling to lose weight, you can’t battle the brains natural instinct to seek sugar-loaded food, unless you can get your pre-frontal cortex really revved up and make the healthy option just as convenient.

If you would like to follow the 28-day challenge, please follow me on:

Also, I am uploading a daily update on Primal Living’s YouTube channel.

Recipe of the week

For this week's recipe, I thought I would share with you the very simple meal I cooked last Sunday which was with the fibre hydrate noodles and a gammon steak.

Just 4 ingredients, Gammon Steak, fibrehydrate spaghetti, mixed spices and black pepper, butter to cook in.

Put butter in a pan, melt it, then cook all together for about 10 minutes.

App Update

Be sure to update your Primal Living App this week, we added a lot of recipes this week.

Primal Living Latest Performance

We are passionate to create the very best health products on the planet. Many thanks to everyone who kindly took the time to submit a review this week; here is your latest statistics:

Customer Comment of the Week

Steve North wrote on Trustpilot this week.

Have been taking mineral supplements since completing the health rest course. Have continued to do so and maintain a primal approach to meals. Enabling me to lose 2 stone in weight and maintain it, and I feel healthier. So must he doing something right. Great products, great advice and great service. Highly recommended